ZENITH PRO
SCOPE: brand identity
BRAND DESCRIPTORS: active, eye-catching, sporty, unique
A BREAK FROM THE EXPECTED
Zenith means “the highest point” or to reach the pinnacle or peak of something. My client Taylor chose it to represent reaching your highest physical performance and knew she wanted a logo that aligned well with it. Her fear was blending in with all of the other mountain inspired logos from her competitors in the Denver area. She came to me to design a logo that represented the name but didn’t get lost in a sea of similar logos.
THE DESIGN PROCESS
Immediately the goal was to move away from the unexpected. If everyone else was doing a mountain range, I wanted her brand to stand out. I designed an icon focused on the journey to the top, loosely inspired by the letter Z and paired it with a bold and unexpected color palette. Now, her brand separates her from her competitors and she can be recognized from the icon alone.
