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Work With Someone Who Gets You

Erin Kelly-Sullivan

DPT + Graphic Designer

Erin Kelly-Sullivan, DPT and graphic designer headshot

A brand is personal so let’s get personal.

I wasn’t cut out for physical therapy.

As an introvert who needs 3-5 business days to recover from a night out, interacting with patients for 40 hours a week took a toll on me. 

In search of a career where I could use my design skills while still putting my degree to use, I became a graphic designer specializing in helping practitioners in the health and performance field.

I love working with physical therapists, physicians, strength coaches, and more who are passionate about what they do and want their brand to reflect that.

logo for "Fever Sports Physical Therapy and Performance Training" on top of clay tennis court background

Don’t hire just anyone to help
with your business.
Hire someone who knows what you need.

If you’ve ever hired someone to assist with your business, you know sometimes they just don’t quite get it. 

What drives someone to seek physical therapy isn’t as cut and dry as someone in search of a product to fix their problem.

Understanding this audience and what it takes to be successful in the health and performance field is what I know best. By creating a refined and cohesive brand, you’ll be able to build trust with your audience and boost your business.

Perhaps the most important thing to know about me is that I’m obsessed with my dog, Dave. He’s the star of Design Rehab.

golden retriever laying on a rock in arches national park

If you’ve scrolled this far and want to know even more, I got my DPT from Washington University in St. Louis and made it 4 years as a physical therapist. After that, I taught myself graphic design and realized that there’s quite a need for it in the health and performance space.

I started Design Rehab in 2024 and I’ve helped quite a few physical therapists, strength coaches, dietitians, and athletic trainers boost their business through branding. I’ve also had the opportunity to expand beyond the field, working with candle companies and self help podcasts.

I love getting to know my clients and creating a visual identity that fits them. You’ll notice I don’t have much of a design style. Instead, I like to branch out of my comfort zone and design brands in whatever style is best for you.

Erin and her husband Logan Kelly-Sullivan holding their dog Dave

My brand is all about honesty and transparency. My Instagram is filled with my mental health struggles as a PT, my unfiltered thoughts on AI, and Canva tips told in a way that may of may not hurt your feelings.

If you want more blunt branding advice, follow along.

You’ll also get guest appearances from Dave and my husband Logan who doesn’t know the difference between teal and turquoise.

logo for "Meoss Physical Therapy and Wellness" over background of tennis chairs
logo for "Meraki Physical Therapy" on top of a red track with white lines
logo for "Confirmed Medical" on top of background of tennis court with tennis ball