THE NATIONAL BASKETBALL PHYSICAL THERAPY ASSOCIATION
SCOPE: brand identity, website copy + design, social media strategy
BRAND DESCRIPTORS: approachable, bold, clean, collaborative, knowledgeable, passionate, trailblazing
BUILDING AN ASSOCIATION
When the 5 founding members of the NBPTA came to me, they knew that they wanted to do something different. They wanted their brand to be a direct reflection of the values of the association: to elevate the field of PT, promote the role of physios in professional sports, and create a community for PTs to collaborate. I was tasked with creating a visual image that aligned with these values and forged a new look for professional associations.
THE DESIGN PROCESS
With the brand identity, we wanted to create a visual image that reflected the role and personality of a PT. It needed to be clean, approachable, and refreshing while still being professional and knowledgeable. We worked together to create the bold, retro palette and logo suite that to bring a sporty feel to the brand. Through website design and social media content, we emulated the mission and values of the NBPTA through tone of voice, personality, and visual imagery.
