JOEY GLENN CON ED
SCOPE: side hustle package, logo add ons
BRAND DESCRIPTORS: alternative, bold, clean, coastal, masculine, moody
A BRAND FOR PHYSICAL THERAPISTS
Joey was already teaching BFR con ed courses but always felt a bit unprofessional when he sent interested clients his email address. With the Side Hustle Package in mind, he came to me to help him create a professional personal brand that reflected his skills along with a landing page to direct interested clients.
THE DESIGN PROCESS
A brand should always feel authentic to you. Joey mentioned he’s always loved street art and been drawn to a Calfornia coastal feel from his time there. Now residing in Iowa, he wasn’t sure if he’d be able to merge the two. We pulled graffiti inspiration for the logo and a relaxed yet moody coastal feel in the imagery to create a personal brand that stands out while reflecting my client.
