EBBS & FLOWS

SCOPE: Full Brand Identity, Website Design

BRAND DESCRIPTORS:  authentic, cultured, refined, sustainable, uplifting

Building A Community

For this project, my clients came to me with a vision. They wanted to accomplish two things: first, to create a community for active individuals. Specifically, those athletes who are used to having a sense of community and support who feel lost once that sport has run it’s course. And second, they wanted to create merch that people actually wanted to buy. Not just an ordinary logo, but something that feels like an elevated clothing company. They already knew they wanted their brand to feel different from the standard gym or physical therapy brand and came to me to help accomplish that.

Color palette overlay with six color swatches labeled Oyster, Sand, Foam, Marine, Storm, and Black.
Primary logo for Ebbs & Flows that includes the secondary logo/company name, company slogan, and the latitude and longitude coordinates for the owners on either coast.
A person wearing a white T-shirt and jeans, standing on a skateboard with the Ebbs & Flows submark placed over top.
Aerial view of Los Angeles cityscape with downtown buildings in the background, viewed from a hillside neighborhood, with the 'Ebbs & Flows' logo overlaid.

The Design Process

A lot of people mistakenly assume a brand is just a logo, when in reality it’s much more than that. When speaking with my clients, it was clear that the logo itself wouldn’t be incredibly heavy on design. Rather, it was the messaging, personality, imagery, and colors that would bring life to this brand.

So we created a clean, iconic logo including coordinates of my two clients on opposite coasts, and the messaging they want to portray to their audience. To capture the elevated look they were envisioning, we gathered bold imagery and created a water-inspired graphic to set their business apart.

Design for Ebbs & Flows, a community of lifelong athletes, with geographical coordinates 37.8392°N, 122.2829°W and 39.2905°N, 76.6104°W.
A bridge over water with multiple boats passing under it and a cityscape in the background with the submark placed on top.
A light blue graphic with a marble pattern and the words "Ebbs & Flows" centered in bold, dark blue font.